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Austin FC and Heard Global Announce Multi-Year Partnership

AUSTIN, Texas – March 1, 2022 – Austin FC announced today a multi-year partnership with Heard Sports & Entertainment, a division of Heard Global, that will see the event technology company join forces with Austin FC and Q2 Stadium an Official Sponsor of the club as well as an integrated event technology and solutions partner focused on expanding capabilities to attract new events to Q2 Stadium and St. David’s Performance Center.

“Austin FC is pleased to welcome Heard Global as an official club partner,” said Austin FC President Andy Loughnane. “Austin FC and Heard Global have a shared vision as to how Q2 Stadium can continue to be a great source of pride for our community, and we look forward to working together to bring that vision to life.”

"Heard Global and Austin FC share a common vision of producing world-class events and engagements, and we couldn’t be more excited to unveil our Sports & Entertainment division with this partnership. Q2 Stadium and St David’s Performance Center are elite event venues at the center of an incredible Austin community” said Fred Huther, Heard Global’s Chief Sales Officer. “Our shared vision of Austin as a global destination for events and collective commitment to innovation are what makes this partnership so exciting.”

The partnership between Austin FC and Heard is a first of its kind, with a mutual commitment to the non-traditional utilization of the stadium for events and attractions As a sponsor, Heard will focus its efforts on raising awareness to drive new engagements to Q2 Stadium, as well as working with the club to advance new community activations throughout Austin.

About Austin FC

Austin FC joined Major League Soccer (MLS) as the League’s 27th club in January 2019. Austin FC officially began competing in MLS in April 2021 and played its first match at home on June 19, 2021, in the new, 100% privately financed, $260 million, state-of-the-art Q2 Stadium in Austin.  

Austin FC operates the Austin FC Academy, the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region’s most talented young players.

About Heard Sports & Entertainment

Heard Sports & Entertainment, a division of Heard Global, is an industry-leading event production and management company with a vision of powering a new era of live events in sports & entertainment. Heard offers access to cutting edge technologies, creative expertise, and elite event production and management personnel to provide comprehensive Audio, Video and Lighting solutions complimented by event design and décor services to achieve flawless execution.

For more information on Heard Sports & Entertainment please visit, or for our parent company, Heard Global, please visit


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