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Heard Global Announces Event Technology Partnership with the Atlanta Braves

ATLANTA, Georgia – March 10, 2022 – Heard Sports & Entertainment, a division of Heard Global, announced today a partnership with the Atlanta Braves that will see the event technology company join forces with the team and Truist Park and become the in-house event technology and solutions provider focused on expanding capabilities to driving new events and attractions to the ballpark.

“The Atlanta Braves are excited to have a new partnership with Heard Global for Truist Park,” said Dawn Truemper, Senior Director of Event Sales with the Atlanta Braves. “We are focused on providing a world-class experience both on and off the field. By collaborating with Heard Global, we have the opportunity to further develop the overall experience for our clients who are hosting meetings and events here throughout the year.”

“Heard Sports + Entertainment is beyond excited to announce a partnership with the World Champion Atlanta Braves as a Sponsor and integrated provider for event production services” said Fred Huther, Heard Global’s Chief Sales Officer. “The Braves commitment to hosting elite engagements has made Truist Park and all that it has to offer a destination that is truly world-class, and we are humbled to bring Heard’s production capabilities to enhance the existing capabilities of the club to support future ballpark events and experiences.”

The partnership between the Atlanta Braves follows the unveiling of Heard Sports + Entertainment, which focuses on partnering with elite sports & entertainment venues to amplify non-game event productions. Heard and the Braves share a common vision for the non-traditional utilization of the ballpark for events and attractions. As a sponsor, Heard will focus its efforts on raising awareness to drive new engagements to Truist Park, as well as working with the club to advance corporate activations both inside the venue and in the community.

About Atlanta Braves

Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 19 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on Bally Sports South and Bally Sports Southeast. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at,, and

About Heard Sports & Entertainment

Heard Sports & Entertainment, a division of Heard Global, is an industry-leading event production and management company with a vision of powering a new era of live events in sports & entertainment. Heard offers access to cutting edge technologies, creative expertise, and elite event production and management personnel to provide comprehensive Audio, Video and Lighting solutions complimented by event design and décor services to achieve flawless execution.

For more information on Heard Sports & Entertainment please visit, or for our parent company, Heard Global, please visit

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