When planning an event, the details matter.
Everything needs to fit into the overall event aesthetic, from the food and drinks to the entertainment and speakers. But what about the design? Many people forget how vital event design is. The right event décor can set or complement the vibe that will create engaging connections with attendees and enhance the overall event experience.
Let’s discuss why detailed preparation is a must for event design and décor. The experts at Heard Global’s event team will also highlight how these elements can bring value to your overall experience!
What to consider when planning an event?
Do you have a corporate event coming up that you need to plan? Whether it's a cocktail party or a large multi-day conference, here is a list of some of the most important factors to consider when organizing your event.
6 Ways to Create an Engaging Attendee Experience
1. Decorative Concepts, Ideation & Previsualization
Having a clear vision for your event before you start planning is essential, so spend some time ideating and previsualizing what you want it to look and feel like. What is the overall theme or reason behind the event? Once you hone in on an organizing principle or purpose, it becomes much easier to make decisions and narrow down choices for event décor.
Remember that your goal is to create an experience that guests will remember long after the event. With that in mind, don't be afraid to think outside the box and get creative with your event planning!
2. Event Design and Décor
Event décor can make or break an event. The choices you make with the space can transport your guests to the past or to Hawaii or to a luxurious VIP-only event.
It is essential to take the time to plan and design your event space to create a memorable experience for your guests. You have to consider the overall theme or feel of the event, the color scheme, the furniture and decorations, the layout of the space and more.
3. Lighting & Audio
Planners often overlook the importance of event lighting and audio in the overall event design. However, these two elements can greatly impact the atmosphere and flow of an event, and they often work hand in hand.
Be sure to consider how you want the lighting to create different moods and feelings throughout your event space. The same goes for audio. Choose the right music, band or soundscape to set the preferred tone for your event.
4. Stage & Set Design
For conferences, the stage and event production are the first things you want to consider when planning your event. The keynote messages are your best chance to grab and hold your attendee’s attention; give them a cool space to make this happen.
This will include intentional event design for the backdrop, lighting, IMAG screens and any needed props or furniture. You want to ensure that your event space is well-lit and that your guests can see the stage.
5. Custom Installations
Event custom installations include custom-made bars, stages, furniture, or even branding for your event. From your expo hall to the breakout rooms, these are spaces where custom installations can really wow the attendees and create “instagrammable” moments they won’t soon forget.
If you have the budget for it, custom installations can make your event stand out and give it a unique feel. Outside of your own event budget, consider using sponsorships to move this needle.
6. Graphic Design and Branding
Your event’s identity needs to come to life. For many events, they take on a whole new brand within your brand. For those reasons, you must consider working with a graphic design professional to create cohesive and visually appealing branding for your event.
This event branding should extend to all aspects of the event, from logos and invitations to registration website and marketing materials to on-site signage and swag.
We make your event look amazing. Leave the details to us.
Choosing the right corporate event planner and producer is essential to the success of your experience. At Heard Global, we believe that collaboration is key to creating an unforgettable experience for our clients and their guests. We would be honored to partner with you and help bring your vision to life.